Workshop 01
Finding the Spark of Purpose
PERFECT FOR THE C-SUITE, EXECUTIVE TEAMS, EXECUTIVE BOARDS
Defining your organization’s purpose delivers the two most essential elements of a high-performance organization — clarity and meaning. In this engaging workshop, Bobby will take you through a rigorous process designed to fast-track the discovery, definition, and articulation of your brand/company purpose.
Over a three-hour session, we will explore three critical questions:
What does the world need looking through the lenses of culture, category, consumers, competitors, and challengers?
What is our corporate/brand superpower based on our unique value propositions, employee passions, origin, and leadership?
What lies at the intersection of the two to help us discover our purpose?
Key Audience Takeaways:
» Organizational Clarity and Focus: By clearly defining and articulating the company's purpose, your organization gains a unified direction that guides strategic decisions and aligns teams, fostering collaboration and efficiency.
» Enhanced Innovation and Competitive Edge: Identifying your corporate superpowers allows you to tap into unique value propositions and employee passions, encouraging creative problem-solving and gaining a distinctive competitive advantage.
» Increased Engagement and Impact: Implementing a purpose-driven strategy helps align organizational goals with global needs and unique strengths, leading to improved performance and fulfillment while creating a meaningful impact internally and externally.
Workshop 02
Your GPS - Finding the Spark of Meaning in Your Work
PERFECT FOR TEAMS OF ALL SIZES WHO ARE LOOKING TO BOOST ENGAGEMENT AND PERFORMANCE
There is this desire in every single one of us to live and work in a way that makes us come alive, and yet most people struggle to find it, and most leaders struggle to wake up the sense in themselves and others. In this transformative workshop, we'll delve into how to identify your innate talents, the passions that energize you, and the ways you can make a meaningful impact in the world through your everyday work.
Through interactive discussions and guided activities, you will discover:
Your Gifts (G): Explore your unique talents and superpowers that distinguish you in any setting.
Your Passions (P): Identify what truly motivates and energizes you, guiding you to activities that bring your career and life to life.
Your Service (S): Determine how you can apply your Gifts and Passions to serve and positively impact your team, organization, and beyond.
Key Audience Takeaways:
» Personal Purpose Blueprint: Gain a clear framework to uncover your unique combination of Gifts, Passions, and Service, forming your personal purpose statement—your guiding "why".
» Alignment of Purpose and Career: Learn how to align your newly discovered personal purpose with your organization’s mission, enhancing job satisfaction and overall performance.
» Strategic Application: Develop practical strategies to apply your purpose in everyday work scenarios, transforming routine tasks into opportunities for meaningful impact.
Workshop 03
Finding the Spark of Innovation and Growth
PERFECT FOR THE MARKETING FUNCTION
In this workshop, your team will explore and ideate how you can bring your brand's purpose to life in meaningful ways to its customers as citizens, employees, stakeholders, and society at large.
You will learn to apply the proprietary 7-Step Good is the New Cool model, which will take you step-by-step to a well-thought-through purpose activation strategy and answer questions such as:
What is our next frontier of growth?
How can we remain relevant by aligning our purpose with evolving customer needs?
How can we deliver experiences at the intersection of good and cool?
Key Audience Takeaways:
» Purpose-Driven Growth Roadmap: Gain a step-by-step understanding of how to identify your next frontier of growth by leveraging the proprietary 7-Step "Good is the New Cool" model, allowing you to craft a purpose activation strategy that propels your brand forward.
» Customer Alignment: Learn how to align your brand's purpose with the evolving needs and expectations of customers, creating meaningful relationships that foster loyalty, engagement, and long-term relevance.
» Innovative Experiences: Develop strategies to deliver experiences that blend purpose and excitement, meeting customer needs at the intersection of good and cool while resonating with stakeholders, employees, and society at large.
Previous Workshops
“The workshop was amazing! The feedback I have been receiving has been very positive, ranging from
”I loved this workshop; this was a great way to connect while also engaging with the business.”
to
”THIS WAS THE BEST WORKSHOP I HAVE EVER ATTENDED AT NESPRESSO.”
