About Bobby
Hi, I am Bobby Jones, a best-selling author, renowned speaker, and trusted C-Suite advisor. Through my keynotes and workshops, I provide audiences with an essential roadmap for achieving purposeful growth in their lives and businesses. My work helps leaders find lasting fulfillment and meaning in their work by igniting the spark that transforms lives, organizations, and the world for the better.
At the height of my career as a marketing executive, I experienced a lack of meaning in my life. I often wondered if my work was making any real difference in the world and searched for a way to pay the bills while doing work with a higher purpose. I knew I was not alone. Many of my colleagues working in companies and brands felt a similar void in their work lives.
With a burning desire to live a more fulfilling life, I embarked on a self-discovery journey to find my purpose. Along this path, I was inspired by the Story of The Two Wolves. An old Cherokee chief was teaching his grandson about life. He said, "A fight is going on inside me," he told the boy. "It is a terrible fight and it is between two wolves. One is evil — he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego."
He continued, "The other is good — he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you — and inside every other person, too."
The grandson thought about it for a minute and then asked his grandfather, "Which wolf will win?"
The old Cherokee simply replied, "The one you feed."
I realized that in a culture feeding divisiveness, greed, and disregard for others and our planet, I wanted to use my talents to show people in business and culture how to find meaning in their work. This clarity of purpose led to my first book, "Good is the New Cool: Market Like You Give a Damn" (co-authored with Afdhel Aziz), a bold manifesto and how-to guide to do well by doing good, which became a bestseller.
Since then, I have helped ignite and serve a global movement using culture and commerce to create a better world. My work has helped people in over 150 countries develop solutions to global challenges. My talks, consultations, and workshops have helped accelerate the success of companies such as Gap Inc., Coca-Cola, adidas, Microsoft, PepsiCo, and Nike, to profitably grow their brands, markets, people, and cultures by adding value to society.
As a speaker, I travel the world, helping leaders find the spark that helps them come alive. I use speaking as a platform for transformation—to bring out and bring forth the potential within others to lead and live with purpose. I bring creativity to my talks, treating them as platforms to explore new ideas, perspectives, and possibilities for our lives and world. I believe powerful gifts are within us all, and I find immense joy in helping people discover and share their talents with the world.
Speaking is where my calling to serve is expressed through words. I am a maker of moments, creating meaningful and memorable experiences that engage, delight, and connect audiences. Whether it's an intimate gathering or a large audience, I strive to create moments that profoundly move people.
I look forward to exploring how I can help you and your audience find the spark you've been seeking.
Good Is the New Cool:
Guide to Personal Purpose
Designing a Meaningful And Prosperous Career
At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers.
This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention.
This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.
With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:
Explaining what Personal Purpose is in a clear and accessible way
Providing a step by step guide to discovering your personal Purpose
Unpacking the many mental, physical, and financial benefits of finding Purpose
How to unleash your inner ‘Intrapreneur’ at work
How to write an inspiring Living Vision for your life―and your work
Available for Order Now
Testimonials
“In today’s workforce, where cultural nuance and ethical leadership are crucial, “The Good Is the New Cool Guide to Personal Purpose” inspires employees to discover their Personal Purpose. By harnessing their Gifts, Passions, and Service, readers can enhance their well-being and drive meaningful change and innovation at work. This guide is essential for building a prosperous and purpose-driven career that benefits both individuals and the community.”
“How to be alive to the possibilities of purpose - brilliant, inspirational yet practical. A must read and must do.”
“Afdhel and Bobby have developed a transformational process that helps everyone find their unique Purpose. Something every leader and employee should tap into ‘to get in alignment with their assignment,’ supercharge their careers and help make the world a better place.”
“I consider Afdhel and Bobby to be some of the top global Purpose practitioners and true pioneers in the work of helping leaders and employees around the world unlock their personal Purpose in service of creating a better tomorrow for everyone.”
“On the topic of Purpose - Afdhel and Bobby are in a league of their own. Their approach to unpacking the concept of purpose is unique, impactful, and refreshingly simple. In our work together, we leveraged purpose to fuel our company’s transformation. On a very personal level, I leveraged their concept of GPS to reconnect with my personal purpose after the tragic passing of my son.”